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Turn Your Dust Collecting Strategic Plan Into An Info-graphic

For most organizations, strategic planning is an annual event. It is an excellent way to review and reflect on the past year, to be reminded of your mission and vision, and to plan for the year ahead.

We spend at least one full day at the end of each year conducting a strategic planning exercise, I always find them so valuable. This year, however, when I opened up 2019’s plan, I realized it was the first time the document had been opened all year. 2019 was a great year, but I didn’t attend to all of the priorities that had been set out.

The problem with strategic planning is you end up with a hefty document that gets stored away for a year. So this year, I decided to take matters into my own hands and I turned that 20 page document into a one-page info-graphic.

The info-graphic highlights key words, is in a shape that is meaningful to this year’s purpose, and is posted in a very prominent place. Last year I reviewed the strategic plan once at the end of the year. This year, I look at it constantly. It has made a significant difference to the focus of our work.

If you are interested in turning your strategic plan into an info-graphic that gets attention, here are some key steps to take:

  1. Identify the different sections of your plan.
  2. Highlight key words from each section.
  3. Consider actions you would attribute to those keywords.
  4. Place those keywords in a way that gives them context.
  5. Put pen (or marker, crayon, or pencil crayon) to paper.
  6. Once you have a one-page document, go back to the strategic plan to check that all of the priorities and goals have been captured in the one page diagram.

If you want some (free) feedback on what your strategic plan could look like as a diagram, just let us know. It may just help focus your work.